Post Holdings selected Minneapolis agency Public Works as agency of record for its cereal brand Honey Bunches of Oats.
“Am I missing something? I guess I don’t get the whole ocean metaphor, Public Works creative lead Derek Bitter said in a statement contained in a press release entitled “Public Works pulls a cereal whale out of Breakfast Bay.”
“I mean, can’t we just say that we’re incredibly excited to be working with a great brand like Honey Bunches of Oats? Not everything has to be a big silly thing all the time.”
“Yeah, why are we on a ship? Can you just add that we are honored that Post Consumer Brands continues to find trust in us to partner with them on their biggest brands,” added business lead Jenny McDowell.
Public Works already works with a number 0f Post brands, including Pebbles, Honeycomb, Malt-O-Meal and Great Grains, but Honey Bunches of Oats represents the largest assignment from the client. The agency, which launched last year and employs around 13, also works with the NHL’s Minnesota Wild and Warner Bros.