POSSIBLE Promotes 4 to Creative Director Roles

By Erik Oster 

WPP global digital agency POSSIBLE promoted four associate creative directors to creative director roles. Amy Vaughan, Margaret Russo, Sarah Knott and Ray Elfers will all now serve as creative directors in the agency’s Cincinnati office.

Vaughan currently serves as creative lead on POSSIBLE’s Folgers, Café Bustelo, Pilon, and Medaglia d’oro accounts. Prior to the promotion, she was an ACD at POSSIBLE for three years, previously leading the agency’s Gillette and Oral-B accounts and also working with Pantene, Olay and P&G Corporate. Before joining POSSIBLE she spent nearly two years as associate creative director with Enlighten in Ann Arbor, leading the agency’s John Frieda Hair Care, Biore, Jergens, Curel, and Ban accounts.

Russo joined POSSIBLE in November of 2007, working her way up from associate copywriter to her current role and serving as co-creative lead on the agency’s P&G business as an ACD.


Knott has spent the past two years as an associate creative director at POSSIBLE following a copy director position with LEAP Digital in Cincinnati and an earlier stint in the same role at POSSIBLE.

Elfers joined POSSIBLE as an art director, interaction design in July of 2010 and received a promotion to associate creative director in February of 2012. Prior to joining POSSIBLE he spent eight years as a creative director with Systems Insight in Cincinnati.

“At POSSIBLE we are committed to growing our people and our diverse talent. This team represents the pinnacle of creative talent,” said Cincinnati executive creative director Adam Kahn. “With these new appointments we will continue to provide our clients with world class work.”

The appointments follow Newell Brands selecting the agency to lead its web strategy last week, as well as the appointment of Pablo Marques as executive creative director of its London office back in January.