Pizza Hut Launches Review (Updated)

By Kiran Aditham 

We’ve received confirmation that Pizza Hut is indeed reviewing its creative ad duties, which have been handled by The Martin Agency for the last three-and-a-half years. We’ve been told, though, that the Richmond, VA-based Martin will defend the account, which it beat out Gotham for at the end of 2009.

We’re trying to get a comment/statement from Yum! Brands-owned Pizza Hut, which worked with BBDO for 20 years prior to moving its account to the Martin Agency. Some of the latter’s most recent work for the chain includes this year’s “Hut Hut Hut” pre-Super Bowl push (see after the jump). No word yet if Pizza Hut’s review includes the digital and social components, which Martin also took over on two years ago, but we’ll hopefully have some clarification this afternoon.

Update: Pizza Hut has issued the statement below regarding the move. We’ve been told that the review involves just the advertising account as Martin doesn’t actually handle digital and social. Huge in fact manages e-commerce for the brand and TracyLocke is handling the latter.

“Pizza Hut is continually looking at fresh ways to enhance its marketing efforts and strengthen relationships and points of engagement with pizza lovers. As a result, we are conducting an advertising agency review. We are thankful for the commitment The Martin Agency has made to our business over the past 3 1/2 years and have invited them to participate in the review process. We will not disclose the other participating agencies nor additional details regarding the search.”