Periscope Appoints Chris Hiland as Executive Vice President, Director of Media and Engagement

By Erik Oster 

Minneapolis-based independent agency Periscope appointed Chris Hiland as executive vice president, director of media and engagement.

Hiland joins Periscope from BPN, where he has served as Chief Growth Officer since February of 2014, following a year and a half as Chief Strategy Officer. Before BPN he served for a year as Chief Client Officer with Geomentum, after two years as Geomentum’s president, media networks. That followed nearly two years as CFO with Ipsos, following over eight years with Jack Morton Wordwide in varying roles including vice president, managing director and vice president, director of finance and operations. 

“Media isn’t about connecting TV to digital anymore; it’s about connecting people to an experience,” said Periscope CEO Liz Ross. “The word ‘digital’ will soon disappear altogether, and clients are looking to visionary media leaders like Chris Hiland to find solutions in this changing media ecosystem. We are thrilled to have Chris’ expertise as one more resource we can use to help our clients succeed.”


Periscope also appointed Kathy Umland as director of creative services. She joins the agency from Martin Williams, where she has served as director of creative operations for ten years. Before Martin Williams she spent 22 years at Carmichael Lynch, as manager of creative resources and then director of creative services. 

Both appointments follow the arrival of Peter Nicholson from McKinney in March as the agency’s first Chief Creative Officer. CEO Liz Ross joined the Minnesota shop four months prior, after serving as global CMO for IPG Mediabrands.