Pergo Gives a Floor Durability Test Courtesy of Battlebots

By Bob Marshall 

Believe it or not, 2012 marks a decade since Comedy Central canceled their robot fighting show, BattleBots. The show had it all, from destruction to hilarity to scantily-clad “correspondents” to cameos from Bill Nye the Science Guy. If you’re anything like me, and you consider these attributes the recipe for televised greatness, you were devastated when BattleBots went off the air.

So, understand that I’m a little biased when I call the above spot for Atlanta-based agency Fitzgerald+Co a wonderfully creative way to demonstrate the durability of Pergo floors. Not only do I get to see my old robot friends, but I suddenly have quite an affinity for a flooring product that I’d never heard of before. Of course, this begs the question: Do married women, who I assume are the ones generally responsible for making the purchasing decisions when it comes to flooring (as depicted in the spot), respond to BattleBots in the same way that I do?


The campaign also features a Facebook page where consumers can “Like” the video for a chance to win a new floor, learn more about the BattleBots featured in the spot, and browse different Pergo styles and key features. Credits follow after the jump.

Agency: Fitzgerald+CO
Chief Creative Officer: Noel Cottrell
Creative Director/Copywriter: Mitch Bennett
Creative Director/Art Director: Wes Whitener
Director of Integrated Production: Christine Sigety

Production Company: Partizan
Director: Jeremy Konner
Executive Producer: Sheila Stepanek
Producer: Valerie Romer
Producer: Ross Girard
Director of Photography: Eric Haase
Production Designer: Eric Archer

Editorial Company: Final Cut LA
Editor: Jacob Kuehl
Producer: Jennifer Miller
Color & Finish: The Moving Picture Company
Colorist: Ricky Guasis
Producer: Amanda Ornelas