Pereira O’Dell and Will Walk Your Pooch in Style, Dawg

By Patrick Coffee 

For those of the canine persuasion, walking isn’t just a form of exercise. It’s a way of life.

And you know dog owners are the Helicopter Park Slope Parents of the pet world who insist on overseeing every little aspect of their pooches’ daily routines. So, an online marketplace for pet care professionals (like TaskRabbit or even Uber, but just for the furry ones) wants to reassure you that its people understand.

This new campaign from agency of record Pereira O’Dell emphasizes the key elements of a successful dog walk: fun and style. The two go together like globs of peanut butter and joint supplement pills.

That ’06 DJ Unk classic kinda makes the spot.

“No two dogs are the same and we wanted to reflect that with the charisma of Rover’s dog walkers and how dogs and humans influence each other with positivity and certainly panache,” said ECD Jason Apaliski of his agency’s second campaign for this client.

In addition to the TV, digital and social videos, the work also included a takeover of New York’s Columbus Circle subway station.


Agency: Pereira O’Dell
Campaign: “Walk It Out”

Creative Chairman: PJ Pereira
Executive Creative Director: Jason Apaliski
Creative Director: Katie Brinkworth
Copywriter: Tracy Silagi
Art Director: Rachel Ngun

VP of Production: Jeff Ferro
Senior Producer: Elisa Moore
Senior Producer: Brian Stanley

Director of Project Management: Lindsey Anderson
Project Manager: Alysa Fukunaga
Director of Business Affairs: Russ Nadler
Business Affairs Manager: Christina Hadly

Chief Executive Officer: Andrew O’Dell
Brand Director: Maura Mattoon
Brand Manager: Chelsea Larson

Director of Communications Strategy: Ashley Wells
Senior Brand Strategist: Beth Windheuser
Senior Communications Strategist: Daniel Hackett

Director of Communications: Molly Parsley

Production Company: Hungry Man
Director: Dave Laden
Managing Partner/Executive Producer: Kevin Byrne
Partner/Executive Producer: Mino Jarjoura
Director of Sales/Executive Producer: Dan Duffy
Executive Producer: Caleb Dewart
Executive Producer: Jacki Sextro
Head of Production: Marian Harkness
Producer: Justin Diener
Production Supervisor: Chad Alburtis

Editor: Cut and Run
Editor: Sean Stender
Executive Producer: Deanne Mehling

Visual Effects: Jogger SF
Lead Flame Artist: Matt Trivian
Executive Producer: Deanne Mehling
VP of Marketing: Halle Hutchison
Creative Communications Manager: Anea Pavlosky
Integrated Marketing Manager: Christine Chen