The Boston based PARTNERS+simons has launched a Health Practice. The agency has been handling health care and bio-tech companies for years, so it makes sense. The shop will dedicate 2/3 of its staffers to the division, while rest of the company focuses on their financial and technology practices.
To kick off the launch, the shop will be releasing two new campaigns: one for Horizon Blue Cross Blue Shield of New Jersey and the other for, Capital District Physicians Health Plan of New York. Wordy clients, no?
The rest of this press release makes you feel as though you are drowning in unnecessary lingo such as: “the agency has generated remarkable quantitative outcomes” and “the agency judiciously measures campaign effectiveness.”
“We are the only brand communications company we know of in the outcomes business.” said Tom Simons, President of PARTNERS+simons. Couldn’t you just have left it at that?[image source]