Partnership for a Drug-Free America Changes Name…Slightly

By Michael Musco 

The Partnership for a Drug-Free America is changing its name to The Partnership at, so in support of the new moniker, Euro RSCG New York is launching a new campaign for the nonprofit to intdroduce the re-branding and make more relevant to its target audience: parents and families.

Euro RSCG New York will be designing new public service announcements for TV such as the one above and print media featuring the new branding and logo, also designed by the agency, all for the purpose of encouraging parents to get involved.


This one is appropriately serious but we doubt whatever Euro comes up with will ever top that “I learned it by watching you!” spot from eons ago. You can take a look at their website for more info and view full credits after the jump.

More: Euro RSCG Edge Hires Jennifer Peabody To Lead New Unit

Graham Turner – Executive Creative Director
Jeff Stock – Agency Producer
Steve Diamond – Copywriter, Creative Director
Gino Carolini – Art Director, Creative Director
John Rea – Art Director
Aaron Blazey – Designer
Sara Daino – Account Executive
Cathy Pitegoff – Business Manager and Talent Negotiator
Rori Floyd – Talent Manager