It’s nice to balance the countless defections with the positive news, especially in regards to our good friends at TBWA\Chiat\Day LA. SoCal art institution collective Pacific Standard Time appointed the agency for a “sustained” marketing and communications campaign beginning October 2011.
PST is funded via $10 million in grants from the Getty Foundation and according to a statement from GF interim director Joan Weinstein, TBWA\Chiat\Day captured the essence of the Pacific Standard Time initiative in a very clever, fresh and insightful way. The agency’s deep appreciation of the influence of art in Los Angeles, combined with its roots in the Los Angeles creative community, makes the agency an ideal partner.”
More: “Cool: TBWA\Chiat\Day’s Campaign for the 52nd Grammys”