Expedia-owned online travel brand Orbitz selected Havas Chicago as its creative agency of record, following a review which included over ten agencies. Havas will be tasked with creative, digital and social responsibilities.
Orbitzand more than $15 million in the first six months of 2017, according to Kantar Media.
“Beyond the extensive capabilities Havas Chicago brings to the table, they demonstrated a clear understanding of our needs and positioning in a cluttered industry,” Orbitz brand marketing director Carey Malloy said in a statement. “It was like a first date, where both sides just clicked. Havas Chicago delivered on values, transparency and energy that are all similar in our brand philosophy.”
“Cultural relevance isn’t something you can fake,” added Havas Chicago president and chief client officer Tatia Torrey. “Our approach is deeply rooted in contemporary culture which allows us to be the best partner to brands like Orbitz – a brand that is looking to re-energize its connection with travel consumers. We consistently remain at the forefront of trends, making culture rather than borrowing from it, and we look forward to bringing this value to Orbitz.”