Paradise most recently served as director, creative for Disney’s Yellow Shoes studios in Orlando. Before that she spent over 25 years at McKinney, where she most recently served as executive vice president, executive creative director, leading work for clients including Nationwide Insurance, Audi, Royal Caribbean, NASDAQ and EAS Sports Nutrition. She began her career as a copywriter with The Martin Agency prior to joining McKinney. Paradise also appeared on AMC’ s advertising-themed reality show The Pitch.
“Hiring Liz makes a bold statement that we want our creative to make a bold statement,” Bright Red president Curtis Zimmerman said in a statement.
“Bright Red is so inspired. It’s smart, fun and refreshingly forward thinking,” added Paradise. “From where they’ve invested, to whom they’ve invested in, they have laid the groundwork to create amazing work.”