Los Angeles indie creative shop Omelet is bumping up one of its own, promoting Ricardo Diaz to chief digital officer, a new role for the agency.
Diaz has been with Omelet since 2016 and is a partner at the agency. His previous role was executive director of digital. In his new role, Diaz will oversee all digital aspects of Omelet’s remit, from the RFP process to creative concepting and launch. The position adds him to the executive leadership team, where he will help guide the direction of the agency. He will continue to be a member of the strategy team, acting in an analytics role for UX research needs, and he will be instrumental in helping lead the company’s diversity and inclusion efforts internally and externally.
Under Diaz’s leadership, Omelet has expanded its digital offerings, grown the digital team, and created numerous digital campaigns for brands, including Google Stadia, Guardian Life Insurance, Mitsubishi, Crunchyroll and Smashbox.
“From day one, Ricardo has been an integral and essential part of the Omelet team,” Thas Naseemuddeen, CEO of Omelet, said in a statement. “His thoughtful insights, attention to detail, and deep knowledge of the digital space is a huge asset to the agency and our clients. I am excited to see him grow in this new role and continue to lead Omelet’s digital team during this transformative time.”
Prior to Omelet, Diaz was director of digital at Zambezi, and before that was director of creative technology at TBWA\Chiat\Day.
“Omelet has been a home for me over the last five years, and in that time it has proven to be a place that both challenges and supports its team. Independent companies with the heart and moxie we have here are harder than ever to find. I’m honored by the opportunity to lead our digital practice as we continue to grow the agency and make impactful and beautiful work,” said Diaz in a statement.
Outside of his work at Omelet, Diaz works with Inner City Arts in L.A., is active in mentoring and teaching roles, and currently serves as an Effies judge.