Olson recently debuted its first broadcast campaign for Supercuts, featuring three 30-second spots.
For each of the spots, an individual was tasked with documenting their hair growth from day to day through a series of selfies. The agency then teamed up with production company Supply & Demand to craft time-lapse videos showing the journey from haircut to haircut. It’s a pretty clever premise, and one that lends itself well to audience engagement.
“The cast…act not only as the people we look at, but the people who really made this commercial,” said director Mac Premo.