Oishii Creative Gets Gross for E!’s Botched

By Erik Oster 

Creative agency Oishii Creative has a new spot for the debut of disturbing new E! series Botched, which “follows two plastic surgeons who attempt to fix cosmetic surgery disasters and counsel people who’ve become obsessed with having plastic surgeries.”

The 13-second promo combines imagery from the show with typography and a thematically linked soundtrack to examine how media (such as, uh, E!) bombards viewers with an idealized image of beauty that is unattainable. Presumably the show will explore the same themes, although we’re guessing not everyone who watches will tune in for the show’s message. While a bit on the cheesy side (the typography and music can be a bit much), the promo does fit with E!’s style, which is more than a little over the top. Be warned: even for 13 seconds, this stuff is not easy to stomach. Stay tuned for credits after the jump.



Client: E! Entertainment
President: Suzanne Kolb
EVP, Marketing: Jennifer Neal
SVP, Design & Advertising: Leigh Anne Gardner
VP, ECD, Design & Advertising: Mark Scheider 
ECD, On-Air Design: Reuben Lee 
VP, Original Programming & Series Development: Leela Pon
Sr. Manager, Development: Betsy Slenzak
Production Company: Evolution Film & Tape
Executive Producer: Mark Herwick
Producers: Robert Carroll & Bill Povletich
Creative Agency: Oishii Creative
Creative Director/Designer: Ismael Obregon
DP: Paul Dimalanta
Executive Producer: Dan Walkup
Producer: Asja Tobler
Stock Footage Company: Shutterstock
Editorial Company: Oishii Creative
Editor: Nicholas Nykamp
Post Production Company: Oishii Creative
Animator: Ish Obregon
Technology: After Effects, Final Cut Pro, Photoshop, Illustrator, Cinema 4D