Ogilvy’s ‘Choose Your Own Adventure’ Video Series for British Airways Stokes Nostalgia

By Erik Oster 

I grew up reading the classic Choose Your Own Adventure book series, so Ogilvy’s new Choose Your Own Adventure video series “Yourope” for British Airways has brought on a welcome rush of nostalgia.

The initial video positions you at a British Airways terminal with a choice of four destinations which you can choose to visit: Barcelona, Paris, Berlin, and Rome. The “choose your own adventure” aspect doesn’t end with choosing a destination, however. When you choose Barcelona, you’re given a choice between night and day; when you choose Rome you get to choose between “old” and “new”; in Berlin the choice is between “punk” and “posh”; and in Paris it’s “classic” and “curious.” A different video, each directed by Brandon LaGanke, will play based on which side of the destination you choose. Once it’s complete, you can choose to explore the other side of your destination or to travel somewhere new. For example, if you chose night Barcelona you could then check out daytime Barcelona.

It’s a fun idea, and the execution is well done. Not stopping at choosing a destination, but adding different aspects of the same city creates depth and really adds to the illusion that you’re choosing your own destiny. That each side of each city is given not only its own video, but a different feel — complete with a unique music selection — is the icing on the cake. I’m sure we’ll have haters in the comments section decrying this as a lame, digital gimmick, but I found it to be good fun. If this series left you hungry for more Choose Your Own Adventure style shenanigans, check out this kickass Freaks and Geeks interactive game. Credits after the jump.Credits:


Advertiser: British Airways

Agency: Ogilvy & Mather New York

Chief Creative Officer: Alfonso Marian

Creative Director: Simona Lo / Jim Thompson

Associate Creative Director: Alena Cason

Art Director (s): Katie Fahrenthold, Anna Burns

Copywriter (s): JM DaVirro, Chris Mendez

Chief Production Officer: Matt Bonin

Executive Producer: Maureen Phillips

Agency Producer: Christina Carter

Business Manager: Patrick O’Donoghue

Account Director: Joshua Goldstein

Executive Marketing Director: Martin Lange

Management Supervisor: Claire Powell

Account Executive: Kristen Brown

Account Director, Social media: Chris Heydt

Senior Consultant, Marketing Analytics: Jiaqi Li

Senior Digital Strategist: Jonathan Rigby

Associate Director, Content Marketing Practice: Justine Herz

Project Management, Associate Director: Peter Chaivre

Senior Digital Project Manager: Krystal Lin

Senior Digital Project Manager: Erik Hehrmann

Production Company: Eyepatch

Director: Brandon LaGanke

Executive Producer: Joanne Golden

Line Producer: Dan Lubell

Director of Photography: Brandon LaGanke

Editorial Company: Eyepatch

Editor: Drew Palazzo and Carlos Almonte

Executive Producer, Editorial Company: Jay Cagide

Post Production: Eyepatch

Producer: Ned Martin

Flame Artist: Jason Chevchuk

Telecine/Color Correct Artist: Matthew Rosenblum

VFX Supervisor: Ned Martin

Motion Graphics Editor: Alex Joe

Sound Design: Ken Meyer

Agency Music Producer: Chris Mazur

Sound Mixer: Ken Meyer