Ogilvy New York Stages ‘Tug of War’ for Caterpillar

By Erik Oster 

Ogilvy & Mather New York launched a new spot for Caterpillar entitled “Tug of War.”

For the spot, Ogilvy enlisted the services of Hafþór Júlíus Björnsson, who portrays Gregor Clegane on Game of Thrones and was named Europe’s Strongest Man in 2014. Set in Iceland, the spot pits the strongman (billed as “Thor”) against a Caterpillar D10T in an epic tug of war. He fights off the machine to a grueling standstill and is joined by a group of onlookers. The driver of the Caterpillar finally relents, putting the machine in neutral and allowing the crowd to win. It’s the latest in Ogilvy & Mather New York’s “#BuiltForIt” campaign showcasing the capabilities of Caterpillar machines. This one will undoubtedly receive more attention than its predecessors, thanks Björnsson‘s appearance as we imagine that fans eagerly awaiting the HBO series will want to take a look at The Mountain taking on a Caterpillar.


Creative: Chris Curry, Jerry Dugan, Todd Goodale, David Marino, Emily Clark, Gavin Breyer
Chief Creative Officers: Steve Simpson, Chris Garbutt
Account: Kurt Lundberg, Kate Prescott, Bret Emerson
Planning: Bryan Smith, Liz Sparkman
Chief Production Officer: Matt Bonin
Producer: Damon Webster

Client: J. Archie Lyons, Deanna Dean
Executive Producer/Creative Director: J. Archie Lyons

Director: Brandon LaGanke
Executive Producer: Joanne Golden
Line Producer: Daniel Lubell
DP: Paul McCarthy

EyePatch Executive Producer: Jay Cagide
Post Producer: Laura Shackelford
Editor: Rocky Bazemore
Sound Engineer: Ken Meyer
Music Supervisor: Chris Mazur
Color/On-Line: Method/Co3
Assistant Editors: Wes Latta, Andrea Podaski