Off-Setting the Layoffs with No Wukkas

By Matt Van Hoven 

Critical Mass, Grey, Element 79 &#151 these are the names of a few agencies you may not want to send your portfolio anytime soon. But when it comes to interactive/digital, there seems to be a lot more going on.

Who do you think of when digital comes to mind? If you thought Digitas, you were right. And if you’re a copywriter in need of direction, check it out.

“As an Integrated Copywriter for Digitas you are responsible for the conception and execution of innovative copy for integrated, cross channel initiatives including large web initiatives, online advertising, digital marketing, print advertising and/or direct mail. You should be able to partner with art directors and designers to ensure the art direction supports the concept.

In addition to being an exceptional writer, you must be able to juggle multiple projects simultaneously, and work closely with clients. You must be able to create a range of concepts for each project, be self-motivated with a positive attitude and have strong communications skills.

Copywriters at Digitas have 4+ years of professional writing experience in an advertising or interactive agency. You must also have strong experience working on large cross channel and/or direct marketing initiatives including rich media, web, direct and print. Experience with online and offline media is preferred.”

Good to see they haven’t totally written off print as a viable medium yet.