Norm Is Still the Colonel in W+K’s Latest for KFC

By Erik Oster 

You’d be excused for thinking you’ve seen this one before…

When last we checked in with W+K Portland’s campaign for KFC featuring Norm Macdonald as Colonel Sanders it was for a series of “Fryerside Chats.” Now the agency has released a pair of new spots featuring the Colonel riding a chicken on a merry-go-round. While the location may be new in “Merry Go Round,” the Colonel’s dialogue still seems to be limited to “I’m Colonel Sanders,” “Five dollar fill-ups” and “It’s finger-lickin’ good.” Okay, this time he does get in a self-referential “Who else would I be?” and a “All this fun is making feel like a new Colonel” but this campaign really needs to shake things up a bit somehow as these spots are all starting to blend together. A second spot, “Hey Look,” places Macdonald in the exact same situation with slightly different dialogue. Yawn.

Creative Directors: Eric Baldwin/Karl Lieberman
Copywriter: Jonathan Marshall
Art Director: Helen Rhodes
Producer: Jennie Lindstrom/Endy Hedman
Social Strategy: John Dempsey
Strategic Planning: Britton Taylor/Lizzie Hanner/Matt Hisamoto
Media/Comms Planning: Alex Barwick
Account Team: Jess Monsey/Jesse Johnson/ ndrie Wheeler
Business Affaires: Connery Obeng
Project Management: Chenney Gruber
Executive Creative Directors: Joe Staples/Mark Fitzloff
Head of Production: Ben Grylewicz

Production Company: Smith & Jones Films
Director: Ulf Johansson
Executive Producer: Philippa Smith
Line Producer: Justine Madero
Director of Photography: Andrejz Sekula

Editorial Company: Joint Editorial
Editor: Steve Sprinkel
Asst. Editor: Noah Poole
Post Producer: Lauren Pullano
Post Executive Producer: Leslie Carthy


VFX Company: The Mill
Executive Producer: Sue Troyan
Producer: Anastasia von Rahl
Production Coordinator: Anwei Chen
Creative Director: Phil Crowe
2D Lead Artist: John Shirley
2D Artists: Alex Candlish, Glyn Tebbutt, Jale Parsons, Jason Bergman, John Price, Lisa Ryan, Robin McGloin, Sam Evenson, Steve Gibbons, Timothy Crabtree
Art Department: Brett Lopinsky, Kelsey Napier, Matthew Dobrez

Sound Company: Barking Owl
Sound Designer: Michael Anastasi
Producer: Kelly Bayett

Mix Company: Lime
Mixer: Rohan Young
Producer: Susie Boyajan

Telecine Company: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Ali Struck
Production Coordinator, Colour: Diane Valera
Colourist: David Ludlam