Nissan Goes With R/C Cars for Latest Sentra Spot

By Matt Van Hoven 

Nissan Canada created the piece below (“Drift”) for the Sentra SE-R using radio controlled cars and an R/C helicopter. As a man-child, this interests me in the same way I still love ball pits at the Fun Zone. The shooting is pretty incredible. Creative from TBWA\Toronto, credits after the jump, along with a “making of”.


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&#151 Client: Nissan Canada
&#151 Agency: TBWA\TORONTO
&#151 Copywriter/Creative Director: James Ansley
&#151 Copywriter/Creative Director: Allen Oke
&#151 Art Director/Creative Director: Mark Mason
&#151 Producer/Film: Nadya MacNeil

&#151 Production House: Furlined/ Soft Citizen
&#151 Director: Terri Timely
&#151 Production Producer: Dave Lambert
&#151 DP/Film: Donovan Sell
&#151 DP/Behind The Scenes: Ian Schiller
&#151 RC Driver: Carlos Auerbach
&#151 Editor: Mark Morton, School Editing
&#151 Editor “Making Of…”: Jackie Roda

&#151 Director of Digital Media Arts: Tasha Dean

&#151 Director of Earned Media: Trevor Campbell

&#151 Producer/Web: Lindsay Hutchison
&#151 Flash Developers: Niral Patel, Joeddy Mathurin

&#151 Account Director: Richard Phillips
&#151 Account Supervisor: Trevor Byrne

&#151 Marketing Managers: Mark McDade, Michael Kopke, Julie Siabanis, Nissan Canada

Via Jalopnik

More:Stay Out of It, With Nissan

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