Nike, W+K Portland Unveil Star-Studded ‘Winning in a Winter Wonderland’ Spot

By Erik Oster 

W+K Portland tapped some of the world’s greatest athletes for their new holiday spot touting the advantages of Nike Hyperwarm Performance Baselayer, directed by Rupert Sanders. “Winning in a Winter Wonderland” features the talents of Giants defensive end Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, and former Yankees second baseman Robinson Cano, who now appears to be headed to Seattle. Ohio State football coach Urban Meyer also makes a brief cameo appearance.

While undeniably cheesy (hey, it’s the holidays) the spot does an admirable job at promoting the Nike Hyperwarm Performance Baselayer. People are prone to listen to endorsements from star athletes, and W+K got a wide, varied group together for the spot. They emphasize that the Nike Hyperwarm Performance Baselayer makes playing in cold, harsh conditions seem almost enjoyable by keeping you warm without restricting movement, perfectly matching the song selection. “Winning in a Winter Wonderland,” of course, changes the words of the holiday classic, which gets a bit cringe-worthy in spots but mostly comes across as cheesy holiday fun. The words are sung by the star athletes in the spot, mostly while in action, and they seem to have a lot of fun with it — which makes it hard to hate.

The campaign features both a one minute and thirty second version of the spot, as well as a digital takeover and social media elements.”Winning in a Winter Wonderland” premiered during college football’s Big Ten NCAA Championship game and will run throughout the holiday season. Credits after the jump. Credits




PROJECT NAME: “Winning in a Winter Wonderland”




LAUNCH DATE: December 7, 2013





Creative Directors: Don Shelford / Rob Thompson


Copywriter: Eric Fensler


Art Director: Lee Jennings


Account Team: Rob Archibald / Ricardo Hieber / Thomas Harvey


Project Manager: Stacy Grogan


Executive Creative Directors: Joe Staples / Susan Hoffman


Agency Producer: Shannon Worley


Agency Executive Producer: Matt Hunnicutt


Head of Production: Ben Grylewicz





Production Company: MJZ


Director: Rupert Sanders


Executive Producer: Kate Leahy


Line Producer: Laurie Boccaccio


Director of Photography: Greig Fraser





Editorial Company: Work Editorial


Editor: Neil Smith


Assistant Editor: Julian Cooper


Post Producer: Jane Dilworth (London) / Corinna Dennison (NYC)


Post Executive Producer: Erica Thompson





VFX Company: Method


VFX Supervisor: Ben Walsh


Flame Artist: Dominic Bauch


VFX Producer: Pip Malone


VFX Executive Producer: Stephanie Gilgar





Music+Sound Company: SoundTree Music


Composer: Luis Almau


Sound Designer: Brian Emrich


Song: Original score to licensed sync of “Winter Wonderland”


Producer: Storr Redman





Mix Company: LIME & Beacon Street Studios


Mixer: Rohan Young (Lime & Mike)


Mix Assistant: Jeff Malen (Lime & Dewey)


Producer: Lesile Dulillo (Beacon Street Studios)