Nike Unites Behind Indian Cricket Team

By Bob Marshall 

If you haven’t heard, the Indian national cricket team recently won their sport’s World Cup. You probably didn’t care, as cricket is just baseball with more confusing rules, a lack of 500-foot homeruns and no steroid perjury trials. But this year, as ESPN carried coverage on its website and provided recaps on SportsCenter as well as Pardon the Interruption among other shows, there seemed to be an increased interest in the battle between India and Pakistan.

Well, Nike is doing its part to capitalize on the fanfare by teaming up with JWT Bangalore to knock out this ad just one day after India’s win. Directed by Green Dot Films’ Omri Cohen, the spot, called “United by Blue,” features shots of actual crowds watching the game as well as the celebration afterwards. We’re not sure if and when we’ll ever see real-time cricket excitement like this again. Oh wait, maybe 2015. Now can someone tell us the rules again? Credits after the jump…


Director: Omri Cohen, Green Dot Films
Agency: JWT Bangalore
ECD: Senthil Kumar
Production Company: Hello Robot, Mumbai, India
DP: John Jacob
Editorial/VFX Company: Hello Robot
Editor: Rachit & Armon