Nike Turns London into a Gameboard for Running Promo

By Kiran Aditham 

W+K, AKQA and Mindshare have joined forces for an interactive street game for Nike, which takes place this Friday at 8pm London time, covers 40 postal codes and uses payphones as its measuring stick. Check out Nike’s Grid site to learn about the contest, which at the very least makes us want to hit the treadmill. Above, you can see the promotional vid starring London grime artist Tempa T, who’s pretty similar to Dizzee Rascal, busting a verse.

via Campaign


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