Nike Does It Their Way in the Philippines

By Patrick Coffee 

Because it’s a Friday and the usual flow of campaign pitches has slowed to a barely-discernible dribble, here’s one we found on Twitter supposedly created by BBH Singapore to promote Nike in the Philippines.

Things we liked about this ad:

  • Unusual cover of “My Way”
  • Wide variety of settings
  • Pseudo-Jordan shot at the end
  • The fact that some of these kids aren’t even wearing shoes, much less Nikes

With all due respect to The Captain and TBWA, we were also excited to see something about sports that didn’t involve Derek Jeter, Bill Simmons or Richard Sherman.