New York Life Puts Campaign in the Hands of the People

By Matt Van Hoven 

The Blue Box Challenge is New York Life’s attempt at God knows what. Those that are interested in wasting a few minutes can pen their slogans into a little device that puts their words inside the blue box.

The best part is there will be a winning slogan chosen, and the lucky copywriter/ will get $100 dollars donated in his or her name to whatever charity he/she wants. If that’s not incentive for great work, I don’t know what is. Tempted to call this a No Wukkas, since I’ve seen similar job postings on Craigslist recently, which pay less.


AdFreak found this one. Thanks Steve K for pointing it out.