The Blue Box Challenge is New York Life’s attempt at God knows what. Those that are interested in wasting a few minutes can pen their slogans into a little device that puts their words inside the blue box.
The best part is there will be a winning slogan chosen, and the lucky copywriter/ will get $100 dollars donated in his or her name to whatever charity he/she wants. If that’s not incentive for great work, I don’t know what is. Tempted to call this a No Wukkas, since I’ve seen similar job postings on Craigslist recently, which pay less.
AdFreak found this one. Thanks Steve K for pointing it out.