Goldman Sachs recently studied the top 100 agencies’ fourth-quarter and first-quarter spending and GDP estimates and determined that the business is facing three years of decline. Media advertising revenue could fall as much as 12 percent this year and 7 percent next year, according to the Jack Myers Media Business Report.
Falling in line with the digital trend, the study also found that traditional media stand to fare the worst while some digital media are still performing. Those include social media, satellite radio, video games etc.
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