What about those press people for P.J. Pereira and Andrew O’Dell, right? Landing them a Wall Street Journal piece and whatnot about the launch of their new namesake agency. The pair told the WSJ that:
“The problem with most existing ad agencies is that they either have a traditional focus or a digital orientation — and either way, marketers aren’t as well-served as they could be.”
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P.J. Pereira and Andrew O’Dell, both formerly of the so-called “Cult of Ajaz”, have launched their own agency in advertising history rich San Francisco. The shop has already assembled a multidisciplinary team of 15 that will be complimented by specialists on a per project basis. Pereira & O’Dell have landed $30 million investment from ABC International, a Brazilian fund, and have also snagged contracts from their first clients: Lego, Pony and the University of Phoenix. None of which they won in a review, but apparently, the boys are ready to compete on all levels. Give ’em a call?
Pereira told Nick Parish of Creativity that:
“We’re doing multidisciplinary campaigns that go from product design to content, sometimes going through digital, sometimes going through traditional advertising; we don’t really care about where it’s going, we just feel like when the idea is right we just know it’s right, we talk to the client and they buy into it.”
We wish ’em luck. Just one thing fellas… that music you have blazing on your website? Squash hasta pronto. You guys are digital natives. You know better than to have some noise thrashing at a visitor to your website the second the page loads. Naughty. Hope on of those freelance specialists is a consumer insights geek.