‘NBA2K14’ Makes it ‘Reign’ in Lebron James-Starring Spot

By Kiran Aditham 

In a follow-up to the earlier NBA 2K14 spot which heralded Lebron James’s first game cover, Zambezi returns with the official launch ad for the game featuring who most believe is the best in b-ball today. Yours truly hasn’t been much of a gamer since Mortal Kombat and Street Fighter 2 were in existence, but hell, we’re down to revisit the days when we were on fire in NBA Jam. Along with the spot, Zambezi curated an interview with the one and only Michael Jordan dubbed “Uncensored” in what perhaps the greatest basketball player ever actually goes against the grain and dubs Kobe Bryant the only one he probably couldn’t beat in the NBA today. Well, he did emulate his style to perfection after all, so maybe MJ’s on to something. Credits and the Jordan interview after the jump.


Founder, Executive Creative Director: Brian Ford

Founder, Managing Director: Chris Raih
Creative Director: Jon Runkle
Creative Strategist: Desmond Marzette
Art Director: Emanuel Gregori
Copywriter: Evan Schiller
Executive Producer: Alex Cohn
Senior Producer: Nathan Nowak
Director of Sports Marketing: Matt Dzamba
Account Director: Kevin O’Brien
Account Supervisor: Jeramie Hopson
Account Executive: Brian Lee

Production Company: Believe Media
Director: Allen Hughes
Executive producer(s): Gerard Cantor & Jannie McInnes
Line Producer: Tamika Miller
Director of Photography: Peter Deming
Producer: Robert Parker

Color House: Company 3
Colorist: Stefan Sonnenfeld

VFX Company: Digital Domain
VFX Head of Production: Scott Gemmell
VFX Producer: Chris Almerico
Lead Flame Artist: Jeff Heusser
VFX Supervisor: Richard Morton
CG Supervisor: Tim Jones
Animation Supervisor: Rick Glenn
Sound Designer: Rohan Young
Audio Mix: Lime Studios
Mixer: Rohan Young
Music: KRS-One feat. Keva, Step Into A World (Rapture’s Delight)