Nail Communications Named AOR for Mystic Aquarium and Sea Research Foundation

By Erik Oster 

penguin-2Providence-based independent agency Nail Communications, which was voted Small Agency of the Year – Northeast last year by Advertising Age, has been named the agency of record for the Mystic Aquarium and Sea Research Foundation in Mystic, Connecticut. The agency will be responsible for creative and content development for the nonprofit, which works in concert with the Ocean Exploration Center and JASON Learning “to inspire people to care for and protect the ocean planet through education, research and exploration.” The Mystic Aquarium  is one of the nation’s leading aquariums, with over 300 species and an extensive collection of marine mammals, including New England’s only beluga whales.

“The oceans of the world are more vulnerable today than ever before and helping Mystic attract visitors to this world-class aquarium, so they can finance the vital research work they do, is part of the reward as agency of record,” said Nail Managing Partner Jeremy Crisp.

“Nail truly impressed us with their creative thinking and took the time to understand our mission,” added Andy Wood, senior vice president of external relations at Mystic Aquarium.  “We look forward to launching new work in 2015.”