The New York offices of MullenLowe went through a small round of layoffs this week.
The move affected approximately 10 people and, according to our sources, applied to about 7 percent of total staff.
An agency spokesperson declined to comment.
A couple of parties tell us, however, that the layoffs occurred across departments and levels. And according to the initial tipster, the creatives affected were all women.
The reasons for the move are unclear at this time. The larger MullenLowe U.S. network has been quite active on both the creative and media fronts as of late; this week the Los Angeles office released its first campaign for Whole Foods, and late last year MullenLowe Mediahub was part of the team that won Ulta Beauty’s U.S. business along with McCann. As noted by a tipster, however, the agency’s North Carolina office had previously handled creative on that account.
MullenLowe New York also continues to produce noteworthy work for client JetBlue, including last August’s effort that centered on kitschy “office souvenirs” for people who really need to take a vacation.