After launching an agency review in August and narrowing the candidates down to GS&P and Mullen last week, the tequila company Patrón has gone with the latter according to our colleagues at Adweek.
The account went from Richards to Cramer-Krasselt less than 18 months ago, and while no one at the brand or either agency gave comment, trusty Kantar did report that the company spent $42 million last year promoting itself and its two sister brands, Pyrat rum and Ultimat vodka (both of which are new to us).
As for what the work will look like, here’s the most recent C-K spot, “X Ray”:
We’re not really into tequila as we prefer our liquors to be the color of rust or the muck that clogs our souls.
Still, no one has answered our question: sipping or shooting?!