Little-big agency, Mullen, has been selected as the AOR on the SunTrust Banks account. The shop had been on the Wachovia account until just recently when it shifted to Ogilvy. Hindsight is 20/20 and I’m sure Mullen is super pleased with how it’s looking.
SuntTrust has been rolling out advertising touting their stability. The current slug rolling out on print ads is “”Trust is in our name. And we remain determined to live up to it.” Despite years of rumors that SunTrust would be bought out, the bank has held firm against offers. Trust in stability remember?
The bank is slated to announce there 3Q earnings today.
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Congrats to Mullen!
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