MRY West Seeking New ECD

By Patrick Coffee 


Just over a year ago, the New York-based Publicis Agency MRY (formerly Mr. Youth) announced its plans to expand with a new office in San Francisco.

The move came after a win on the SF-based StubHub account, which itself followed more dramatic changes: an LBi merger and the hiring of 360i’s David Berkowitz as CMO.


In order to flesh out its West Coast creative team, MRY then hired Brad Cohn — formerly of McCann, BBDO, Y&R, DDB, and FCB Chicago — to serve as its ECD there.

Today we learned that Cohn lasted less than two months in the role and that MRY is still seeking his replacement.

The agency did not offer comment on Cohn beyond confirming his departure, but his online portfolio tells us that he left MRY in January and soon joined Paradise Advertising of St. Petersburg, Florida as its chief creative officer. Paradise, which does not appear to have announced Cohn’s hire, does not yet feature him on its homepage either.

MRY is currently still in the process of seeking a replacement for Cohn in San Francisco.