Mother Performs ‘Party Trick’ for Stella Artois

By Erik Oster 

Mother recently joined the list of agencies rolling out summer campaigns for big beer clients, launching “Party Trick” for Stella Artois, the official beer of people who don’t know anything about beer but want to appear classy at the bar.

Last year, Mother London took a tongue-in-cheek look at “The History of Sebastian Artois” with a campaign loosely inspired by the history of the brand, long before it was owned by A-B InBev.

Mother’s “Party Trick” effort has no such aspirations, instead promoting the adjunct lager brand as a sure way to throw a killer summer party. The 30-second spot pictures the presumed host of one such party performing a series of tricks from skipping right to the start of a song on the record player by popping a bottle to unveiling a hidden beer fridge.

The spot concludes with the tagline, “Host One To Remember,” making the brand positioning as a (presumably) sophisticated but fun summer party beer crystal clear. Mother worked with production company Somesuch on the spot, which will run on channels including AMC, CNN, CNBC, Comedy Central, Food Network, History Channel, BBC, Bravo, E! and National Geographic, according to The Drum.


Production Company: Anonymous Content X Somesuch
Director: Joachim Back
Producer: Nick Goldsmith
DOP: Stephane Fontaine
Editor: James Norris
Post-production: MPC
Post-production Supervisor: Bruno Fukumothi
Audio Facility: Wave
Sound Engineer: Parv Thind