Mother New York Welcomes New Creative Lead for Target

By Erik Oster 

Mother New York welcomed Gordon Hull to its agency family as creative director.

Hull will be partner with CD Craig Love to co-lead creative on the agency’s Target account, which grew earlier this year as the client ended its six-year relationship with Deutsch and sent more of its work to Mother. He and Love will report to Mother New York CCO and partner Corinna Falusi.

“Bullseye!” Falusi said in a (very short) statement.


“I’ve been a huge fan of mothers, biological and chosen, since 1977,” Hull added. “I couldn’t be more excited to add another into my life.”

Hull has a varied background that includes a recent stint of nearly a year as creative director for integrated entertainment company Anomaly Content and Entertainment (ACE). Before that he spent over a year and a half as acting executive creative director for Chandelier Creative. Prior to that he spent over two and a half years client-side as senior director, content creative director for Ralph Lauren.

Over the course of his career, Hull has worked with brands including Pepsi, adidas, New Balance, Uniqlo, The North Face, Universal Records and Anthropologie.