Mother New York Adds 17 New Hires Across Creative and Design Departments

By Erik Oster 

Mother New York welcomed a wave of 17 hires across its creative and design departments. It is unclear if the dogs pictured will also be joining the agency.

“One new voice can completely shift the trajectory of an idea, or even an agency and Mother is fortunate to have 17 new creatives who each bring a fresh perspective to our creative team,” said Mother New York chief creative officer and partner Corinna Falusi said in a statement. “Our independence and our no bullshit approach remains a critical part of our culture and we are thrilled to welcome these talented voices to the Mother family.”

Creative director Abe Baginsky arrives at Mother New York from Ogilvy & Mather New York, where he spent the last seven years and worked with clients including Coca-Cola, AMEX and the United Nations.


Creative director Erik Norin, who spells his name the objectively correct way, has spent time with agencies such as R/GA New York, W+K New York and, most recently, 72andSunny. Over the course of his career, he has worked with clients such as ESPN, Xfinity, Nike, Heineken, Delta, Southern Comfort, Converse and Mastercard.

Another creative director, Craig Love, is a veteran of McCann and StrawberryFrog.

Sarah Sharp is a copywriter who arrives from 72andSunny’s New York office, where she spent the past two years. Copywriter and former journalist Valentina Sulbaran arrives from Dieste, where she served as a senior copywriter and then associate creative director. Mike Vitiello, a copywriter with a background in sports journalism arrives at the agency following five years with W+K.

The creative team of copywriter Emily Sheehan and art director Claire Manganiello arrive from The Barbarian Group, where they spent over two and a half years. They are apparently the ones to call if you like “satanic ritual initiation-themed parties and Windows 95 shower curtains.”

Copy-based creative Heather Schmitz is a ten-year industry veteran who spent the bulk of her career at various Sid Lee offices, working primarily on adidas and Absolut.

Senior art director Lindsey Bissing returns agency-side following a year as art director for Popsugar. Prior to that she was an art director with Chandelier Creative.

Trevor Gilley is an art director who arrives at the agency following seven years at W+K and a city dweller who “sometimes fishes in the woods.” Art director Catalina Monsalve joins the agency full-time after a period as a freelance, following a freelance stint with Grey New York. Rachel Ellam is an art director with a design background who arrives from 72andSunny’s New York office, where she started as a freelance junior designer in September of 2015.

Design director Matt van Leeuwen arrives following six years with Interbrand, working with clients including Avis and The Museum of Toronto YP.

Designers joining the agency include Jessica Yan, who claims “Her commute is probably longer than yours,” Ross Gendels, who also teaches at Pratt, and Hoang Truong, a creative designer and veteran of VSA Partners, Grip Design and HYFN.

Did we forget anybody?