-Dogs don’t know why you’re home all the time, but they’re glad you are. Terri & Sandy quickly turned around a “Home” campaign for Freshpet on that theme. (As you might have figured out by now, we’re quite fond of dogs here at AgencySpy.)
“We felt this was an important, uplifting, positive message in the midst of this extremely difficult time. Our pets really do provide a refuge—love, nourishment, affection—for us right now,” Terri & Sandy co-founder and CEO Sandy Greenberg said in a statement.
-W+K Portland didn’t pull any punches in its “Stay Home, Save Lives” campaign for Oregon, telling audiences not to accidentally kill someone.
–Havas New York is rolling out its remote Creative Consciousness programming for employees, clients and a wider audience.
-72andSunny and the NFL’s coronavirus “#StayHomeStayStrong” PSA features over 50 of the league’s stars.
-Why retailers are closing ecommerce shops during the coronavirus pandemic.
–CFOs are becoming the new agency power players as shops navigate tight budgets in the wake of the coronavirus pandemic.
-Traffic is up but programmatic ad prices have fallen.
-OOH industry leaders are lending platforms to help spread the Ad Council’s messaging around COVID-19.