@cricketwireless Surprising our new bestie at #WrestleMania! 👀 @bakerbanter @biancabelairwwe @mikethemiz #ESToftheWWE #biancabelair #WWE #TheMiz #bakerbanter ♬ original sound – CricketWireless
-As part of its long-time partnership with the WWE, Cricket Wireless surprised a TikTok influencer and Special Olympics athlete named Derek Baker with a trip for him and his family to attend Wrestlemania. Baker is a big WWE fan and frequently talks about it on his TikTok channel. See his joy as he learns he’s going to a match, to meeting with one of his favorites, WWE Superstar Bianca Belair. Creative agency Mekanism handled everything for this campaign including outreach, creative ideation and production.
-For this year’s Sustainability Stars, Adweek is shining a light on the leaders who are innovating, leaders who are making climate a real priority for their brands and leading their industries.
-FCB International chief executive Luis Silva Dias has left the agency network following the departure of global CEO Carter Murray in February.
–Michael Nyman, the founder and CEO of Accelerated Community of Companies, writes about the five things holding companies are getting wrong.
-For our conclusion of Women’s History Month, Adweek asked five brand and agency executives what they admire most about the next generation of marketers.
-Live Nation Entertainment’s hip-hop, R&B and gospel-focused branch Live Nation Urban teamed up with Black Women Photographers to open applications for official event photographers, with a specific call for Black women and non-binary participants.
-3M is making getting to school safer with a new “Project School Zone Safety” campaign running across the U.S., Brazil, Mexico, India, Japan and South Korea.