-Firstborn launched a new online experience for JetBlue. link
-AOL ends its year-long CMO search and promotes 28-year-old Maureen Sullivan to the job. link
-The University of Pittsburgh Medical Center picked Grey New York as its AOR. link
-OgilvyOne activated public voting and announced the 12 judges for its “World’s Greatest Salesperson” contest. link; link
-Sid Lee opened a Paris office. link
-Gatorade’s rebranding: So confusing you need an ad to explain it. link
-Tony Mennuto and Gregg Singer formed radio ad company RadioFace. link
-Clickfire Media and Click 3X Entertainment redesigned their websites. link; link
-Prodco Anonymous Content added CG “specialist” Trevor Cawood to its roster. link
-Concert promoters embrace new media for fan services. link
More: “Friday Odds and Ends”