Monday Odds and Ends

By Erik Oster 

-BETC Paris launched this “What do you expect?” spot for Schweppes featuring (We think?) a dance party in a giant laundry dryer.

-Adweek examines “Why WPP’s Cryptic Handling of Martin Sorrell’s Resignation Is the Wrong Move.”

-Mother USA’s intern recruitment campaign, “Mother Needs a Baby” is really creepy.


Upright Citizens Bridage helped marketers loosen up with improv at 4A’s Accelerate in Miami.

The Drum weighs in on the implications of Sorrell’s departure.

-While Prophet chief cultural insights officer Tom Doctoroff calls it “The Reckoning.”

-Digiday examines the reality behind P&G’s dedicated agency combining agencies across rival holding companies.