-BETC Paris launched this “What do you expect?” spot for Schweppes featuring (We think?) a dance party in a giant laundry dryer.
-Adweek examines “Why WPP’s Cryptic Handling of Martin Sorrell’s Resignation Is the Wrong Move.”
-Mother USA’s intern recruitment campaign, “Mother Needs a Baby” is really creepy.
Upright Citizens Bridage helped marketers loosen up with improv at 4A’s Accelerate in Miami.
–The Drum weighs in on the implications of Sorrell’s departure.
-While Prophet chief cultural insights officer Tom Doctoroff calls it “The Reckoning.”
-Digiday examines the reality behind P&G’s dedicated agency combining agencies across rival holding companies.