Monday Odds and Ends

By Erik Oster 

-Minneapolis-based agency Peterson Milla Hooks launched this “It’s Got Potential” spot as part of a new campaign for Behr (video above).

-Adweek highlights how “Powerful Female Creatives Are Challenging Representation on Screen and in the Boardroom.”

-BBDO New York launched this harrowing “Daughter and Mother” PSA For Cure Alzheimer’s Fund.


-Momentum Worldwide president, North America Donnalyn Smith asks if agencies and clients are addressing the needs of working mothers. 

Chance the Rapper tweeted that a Heineken Light ad with the tagline “Sometimes, lighter is better” was “horribly racist.”

-Adobe is extending its partnership with Microsoft into China.

-Virginia organization American Evolution selected IPG’s Jack Morton to handle an assignment commemorating the state’s early colonial history.

-1stAveMachine added director and photographer Anthony Dickenson to its roster.

-78Madison expanded its creative team with the addition of Izaak Hale as senior art director.