-Creative and production agency Urban Legend Productions launched a regional Super Bowl campaign for personalized credit service Credit Sesame (video above).
-Adweek takes a look inside Tide’s Super Bowl brand war room.
-Saatchi & Saatchi won the Super Clio for the “It’s a Tide Ad” campaign.
-Ram’s Super Bowl spot featuring an excerpt from a Dr. Martin Luther King, Jr. speech, meanwhile, faced widespread social media backlash.
-Digiday examines how agencies are rethinking “dating policies in the #MeToo era.”
-Endeavor Global Marketing extended Courtyard by Marriott’s Super Bowl Sleepover contest with a 4D experience at the Mall of America. New York Giants quarterback Eli Manningevent kicking off the activation appeared at an last Friday.
-Customer experience agency The Mars Agency created a “Bottle Genius” Alexa skill to help customers navigate the whiskey aisle of Bottlerocket Wine and Spirit.