Monday Odds and Ends

By Erik Oster 


-Deutsch launched a new “America” campaign for the Volkswagen Atlas with an anthem ad set to the Simon & Garfunkel tune of the same title (video above). You may remember the song from a political campaign ad promoting Bernie Sanders‘ 2016 presidential primary run or the Cameron Crowe film Almost Famous.

-A new report by the Interactive Advertising Bureau found that ad spending on original digital video content has nearly doubled in the past two years.

-Amazon stock hit a record high today after Jeff Bezos told Google that he is coming for their ad business.

-McDonald’s is introducing The Frork (that would be a fork made of fries) exactly one month too late for April Fools’ Day.

Google actually called its recent report on Gen Z “It’s Lit.” How do you do, fellow kids?

-New York-based production company Assembly hired Oritte Bendory as executive producer.

-Media Storm hired Jeremiah Rosen, former president of SapientRazorfish-owned Campfire, as chief revenue officer.

-You may be shocked to learn that the President of the United States has shitty taste in ads.

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