-Terri & Sandy launched a campaign for Peeps showing what happens when kids steal their parents’ Peeps Delights (video above).
-Your friendly neighborhood AgencySpy went down to Nashville to talk to some “millennial rednecks” for a feature on cultural immersion in the Trump era.
-A dozen agencies made Adweek’s Agencies 3.0 list. But probably not yours.
-Havas Melbourne appointed Damian Royce to the newly-created role of executive creative director.
-Leo Burnett Sydney welcomed strategy directors Stephenie Ho and Mitchell Incoll.
-Calvin Klein turned to the men of Best Picture-winner Moonlight for its latest underwear ads.
-Mastercard CMO Raja Rajamannar hinted that the company could drop its name from its logo.
-The Oscars hit a 9-year ratings low last night, which is great news for PwC and Warren Beatty.
-The Marketing Arm won AOR duties for Aqua Pharmaceuticals, a specialty company that includes products designed to treat dermatological conditions. The agency’s pharma wing TMA Health will handle the business in New York.