Monday Odds and Ends

By Erik Oster 

-Colle+McVoy launched a 30-second spot for Associated Bank starring wide receivers Davante Adams and Jordy Nelson (video above).

-Adweek asks “Are Marketers Finally Getting the Hang of Location-Based Mobile Ads?

-B-Reel Films added Russell Brownley to its directorial roster.

-Blue Chip Marketing Worldwide appointed Doug Van Andel as executive creative director.

-Yahoo CEO Marissa Meyer thinks users of ad-blocking software are “missing out” on a better web experience.

-Nexstar Broadcasting Group made a $4.1 billion offer to purchase Media General.

-Digiday explains “How brands can remain relevant today.”

-Hood selected branding and packaging firm HMSDesign to develop a brand identity and package design for Hood’s new premium milk beverage, MilkWise.