–Zombieland director Ruben Fleischer joined LA/Brussels/Amsterdam-based prodco Caviar for commercial representation. link
-CARFAX named South Florida firm Zimmerman as its AOR. link
-PerceptH, the advertising arm of Percept Ltd, won 360-degree media duties for Fruit of the Loom. link
-Miller Lite chooses responsibility over Italian stereotypes with its new campaign. link
-The FTC hope to educate the 8-12 set about advertising. link
-Breezy hipster band Phoenix endorsing Wal-Mart and Axe? link
-Google is really determined to implement mobile advertising. link
-Big Tobacco firm Philip Morris is contesting the Irish government’s ban on tobaccy ads in shops. link
-Media overlord Rupert Murdoch says newspaper and TV advertising is picking up. link
-Jon Enten joined Bethesda, MD-based agency Frost Miller Group as VP. link
More: “Friday Odds and Ends”