Monday Morning Stir

By Kiran Aditham 

-Twitter is getting serious about trademarking the term “tweet.” link

-SmithGifford, which describes itself as the “D.C. region’s hottest firm” and is led by Arnold alum/president Karen Riordan picked up the Inova Health System account.


-Night Agency launched an HTML5 site for called “Beyond 9/11” (above). link

-U.S. ad spending in major media rose in percentage for the sixth quarter in a row. link

-Pronovias picked CP Proximity’s Barcelona office as the agency responsible for developing its digital strategy and CRM internationally.