Monday Morning Stir

By Erik Oster 

-Karmarama goes big in its first campaign for Lidl (video above).

-Adweek unveiled its list of Women Trailblazers.

-Nestle, Pepsico and Betway discuss agency tensions as they bring work in-house.


-Fortune asks, “Does diversity training work?”

-The Guardian argues that Netflix could raise revenue ahead of the arrival of some big rivals by (carefully) introducing ads on the platform.

-Digiday takes a look at Walmart’s ambitious plans for streaming video.

-Multicultural agency fluent360 launched a new gaming-themed campaign targeting the Asian-American community and tackling stereotypical media portrayals, running in English, Mandarin and Cantonese across broadcast, digital and social outlets and as pre-roll ads.

-4A’s hired UM vet Juan Suarez as senior vice president, member engagement and development, based out of Los Angeles. 

-London-based independent creative agency Mr. President introduces the “Flaunt the Hair Mother Nature Gave You” tagline in a new campaign for Herbal Essences.