Monday Morning Stir

By Erik Oster 

-Havas’ The Annex launched a rebranding campaign for Mike’s Hard Lemonade (video above).

-Ford replaced Mark Fields as CEO with Jim Hackett.

-VCU Brandcenter executive director Helayne Spivak is stepping down.


Janelle Shane programmed a neural network to create and name colors from the RGB values of 7,700 Sherwin-Williams paint colors, resulting in such instant classics as “turdly,” “gray pubic” and “dorkwood.”

-The Guardian obtained documents from Facebook outlining the social network’s guidelines for how to handle controversial content such as “violence, hate speech, terrorism, pornography, racism and self-harm.”

-JWT Delhi and Monte Carlo created a “massage tee” utilizing wearable reflexology.

-Campaign talks with eight grads/aspiring ad execs.

-Interbrand revealed its Breakthrough Brands of 2017 List, and it must be accurate because we’ve only heard about 20% of them.