-W+K London launched this “Up” spot for the Honda Civic (video above). Those with acrophobia may want to steer clear.
-PricewaterhouseCoopers apologized for the envelope mixup at Academy Awards last night, has yet to pick an agency partner.
-Ogilvy & Mather Japan made some key changes to its management team.
-The American Association of Advertising Agencies (4A’s) named Marla Kaplowitz as president.
-Your TV really is spying on you if you agree to participate in the new market research.
–David Sable of Y&R has some thoughts on the modern attention span…hey, that dog has a puffy tail!
-The Washington Post takes a look at brand’s “simple calculation” for pulling advertising from nationalist extremist site Breitbart. “It wasn’t even a question,” said a spokesperson for one Canadian company.
-Advertising on streaming services will soon be more targeted, thanks to media research and ad tech.