Tuesday Morning Stir

By Erik Oster 

-Agency Force of Nature in Copenhagen launched this “T.K.O.” spot for Adidas (video above).

-Adweek examines “How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte.”

-The Drum’s Lisa Lacy writes, “Sorry, Trump: It’s brands that can make America great again.”


-JWT Atlanta CCO Vann Graves  suggests we “Honor Dr. King by making his holiday about action, not just remembrance.”

-AMV BBDO group CEO and group chairman Cilla Snowball shares some thoughts on gender equality in the ad industry for 2017.

PR firms have CCOs now. Also: up is down and black is white.

-Energy start-up Pavegen is partnering with London-based agencies in a “#Step2Start campaign” to see which one can generate the most clean energy via energy generating LED modules.

-A World Federation of Advertisers (WFA) survey found that advertising accounts for some six million jobs across the EU and 4.6% of the EU’s GDP.